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Creation of Project Startup
While everybody else is giving you more work to do, I help you get it done.
I've spent over 20 years helping people turn ideas into finished projects. Right out of university, I helped build a software startup that later sold to Autodesk. I ran an academic coaching business. I've worked with everyone from quantum computing companies to real estate firms. The common thread? Helping people get unstuck and move forward.
I started Project Startup because small businesses deserve senior-level project support without the cost of a full-time hire. I'm not here to hand you a strategy deck and disappear. I work alongside you until things are moving. I'll be honest about what's working and what isn't, and then we figure it out together.
Early in my career, I noticed something: I kept being the person who figured out how to actually get things done. Not because I had some special methodology, but because I could look at a stalled project and see what was actually in the way.
I assisted with a software startup in 2004 that bootstrapped and eventually sold to Autodesk. I know how hard it is to build something from nothing, and I know what it feels like when you're drowning in ideas but can't seem to move any of them forward.
When my graduate school research required surveys costing $10,000 each, I used that same startup scrappiness to create a new methodology at a fraction of the cost. It worked. Since 2013, I've published 12 peer-reviewed papers and 3 textbook chapters. In 2015, I used these methods to help a client win a case in US federal court against a multi-billion-dollar corporation on a $2,000 budget. My largest survey will be published by the University of Illinois Press in February 2026. I bring that same resourcefulness to every client I work with.
After that, I ran an academic coaching business for six years, working with everyone from struggling undergrads to doctoral students finishing dissertations. I learned that the smartest people still get stuck, and that being honest with someone about what's not working builds more trust than pretending everything is fine. If I can make a struggling 18-year-old laugh during a session about why they're failing chemistry and still get him to show up the next week, I can work with anyone.
I've since helped startups build CRMs from scratch, prep for Series A rounds, launch products, and land government grants. My clients have ranged from real estate companies to quantum computing startups. Every project is different, but the pattern is the same: something is stuck, and I help get it moving.
I don't believe in systems that require heroics to maintain. Lightness and accountability aren't opposites. I'm honest about what's working and what isn't, I build plans that are actually realistic, and I make sure people don't burn out getting to the finish line.
MA, PMP
Jessica | Founder
