Instant 50k revenue boost from rapid customer research and data analysis

BRIEF SUMMARY

A medium sized start up with 1.5 million in revenue contracted Project Startup to design, conduct, and analyze in-depth customer research with a nearly immediate increase of 50k in revenue and potential to grow rapidly.

THE PROBLEM/PROJECT

Growth has slowed and they needed to understand more information about how customers used their product, what new features could be added to support the expansion into new markets. Before they has asked a few customers for feedback but it has been quick and not comprehensive making it hard to draw concussions on next steps.

THE SOLUTION

Project start up conducted 50 in-depth customer interviews. The interviews consisted of a sample of existing customers, academics, and industry leaders. The information was then condensed and presented to the company.

CONCLUSION

The data and insights collected from these interviews allowed the company to make strategic development decisions including expanding into a previously less-understood market, adding 50k in revenue over 3 months, with potential to grow to 200k in additional upon fully implementing research findings.