30% increase in client retention with custom CRM installation

BRIEF SUMMARY

A startup just getting off the ground uses Project Startup to create a Hubspot CRM, supporting a 30% increase in client retention.

THE PROBLEM/PROJECT

The founders learned from previously successful startups that managing contacts and communications was essential to launching a company quickly. They wanted to use Hubspot as their marketing director was familiar with that platform, but they wanted help managing the set up.

THE SOLUTION

Project startup created a list of contacts from various data sources. Created two sales pipelines for their main business needs. In addition moved marketing language into snippets and templates to provide faster marketing activities. Finally Project Startup created a service board, so that customers had an effective way to contact the team for customer support, reducing stress on the team.

CONCLUSION

The quick and efficient set up of the CRM inside of HubSpot allowed the founders and the small core team to focus on growing the business while allowing them a comprehensive location to access essential business information and never miss an important email or request, resulting in a 30% increase in client retention.